SWOT Analysis: Sport Brand Analysis
12750Overview
For this task, you will conduct a SWOT analysis, identifying the strengths, weaknesses, opportunities, and threats facing the brand you have chosen for your final project.
Prompt
First, review the following resources:
Georges St-Pierre: Samourai 2.0 – Segment One
Branding Athletes: Exploration and Conceptualization of Athlete Brand Image
Branding in College Football: Identity Goes Beyond Just Uniforms and Logos
Steve Ballmer, Doc Rivers to Hit Streets of L.A. to Promote Rebranding Effort
As you review each resource, consider the strengths, weaknesses, opportunities, and threats facing each of the brands discussed.
Next, use the SWOT analysis template to address the following critical elements:
SWOT Analysis: Introduce the organization, product, or industry you have chosen by addressing its strengths, weaknesses, opportunities, and threats and including supporting research. Be sure to think about legal barriers that might restrict product launches in other countries. The following questions might help you with your SWOT analysis and description: What is the organization’s reputation? How might you leverage the organization’s reputation in the industry?
Identify at least three items in each box of the SWOT analysis (strengths, weaknesses, opportunities, and threats). You may list the items as bulleted lists in each box.
Key Strengths and Weaknesses: What are the key strengths and key weaknesses identified in the SWOT matrix? How could they contribute to the greatest opportunities you have identified so far? Explain your reasoning.
As you complete your SWOT analysis, consider factors both within and outside the organization that can shape an effective strategy for your chosen brand. Be sure to reflect on this SWOT analysis in your Module Three journal activity, and incorporate any feedback on this assignment into your Milestone Two assignment.
What to Submit
Complete and submit the provided SWOT analysis template.
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