What is the purpose of business analytics?
Part 1
Write at least a 750-word paper responding to the following questions:
What is the purpose of business analytics?
What are the three components of business analytics?
What assumption do you have to make about the relationship between EMV and a state of nature when you are using the mean to determine the value of EMV?
Develop a Venn diagram of the three components of business analytics.
Describe the unions of the three pairs as well as the union of all three.
Part 2: Case Study
You must use QM for Windows for this case study. Develop a report with the findings based on the case questions. Present tables with probabilities data. Present your report in an Executive Summary format. The report must be approximately 750 words with approximately 2-3 tables. You may develop your tables or copy QM output tables. This assignment will assess your ability to use a decision support program, report findings, and interpret results.
- The Case:
Jing Tsong of Bayside Laundry has been providing cleaning and linen service for rental condominiums on the Gulf Coast for over 10 years. Currently, Jing is servicing 26 condominium developments. Jing’s two major competitors are Cleanco, which currently services 15 condominium developments, and Beach Services, which performs laundry and cleaning services for 11 condominium developments. - Recently, Jing contacted Bay Bank about a loan to expand business operations. To justify the loan, Jing has kept detailed records of customers as well as the customers that Bayside received from the two major competitors. During the past year, Jing was able to keep 18 of the original 26 customers. During the same period, Jing was able to get 1 new customer from Cleanco and 2 new customers from Beach Services. Unfortunately, Jing lost 6 of the original customers to Cleanco and 2 of the original customers to Beach Services during the same year. Jing has learned that Cleanco has kept 80% of its current customers. Jing also knows that Beach Services will keep at least 50% of its customers. To get the loan from Bay Bank, Jing needs to show the loan officer that they will maintain an adequate share of the market. The officers of Bay Bank are concerned about the recent trends for market share, and they have decided not to give Jing a loan unless they keep at least 35% of the market share in the long run. What types of equilibrium market shares can Jing expect? If you were an officer of Bay Bank, would you give Jing a loan?
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