Additional Reading Required for the case:
Additional Reading Required for the case:
AIDA Model – https://blog.hubspot.com/marketing/aida-model
Social Proof Examples: https://blog.hubspot.com/marketing/social-proof-examples
Using Tripp’s notes at the end of the case, choose which budget allocation division to take for the target audience:
100% ($10,000) focused upon the target audience with highest paying tickets.
Distributed among the target audiences based on the ticket sale projection percentages. (750 (15% or $1,500) students, 2750 (55% or $5,500) corporations, and 1500 (30% or $3,000) entrepreneurs)
Equally distributed among the target audiences. (33% each)
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