For this assignment, you are required to find and promote an innovative product/service within an organization of your choice
In your assignment, you need to focus on the below:
1. Give a brief introduction of the innovative product/service you are thinking about within an organization of your choice.
2. Analyze how you are going to promote your idea internally to your colleagues (e.g. meetings, presenting and disseminating the information).
3. Explain how you are going to convince them that this product/service is applicable and that it will create a competitive advantage in the market.
4. Refer to a similar product/service that your competitors have and analyze how the competitors’ product can be considered as a threat to your new product/service.
5. Estimate how much will the whole procedure cost to the business.
6. In your conclusions, describe how the new product/service will influence the whole organization’s
environment.
UU – MBA – 714
Summative Assessment Point 2 2 | P a g e
Revision and Proofreading As in any other piece of academic writing, it’s essential to redraft, edit and proofread your report before you
submit it.
Text Layout
• Font: Times New Roman
• Size: 12
• Line spacing: 1 ½
• Your report must have page numbers (bottom centre is recommended)
Word Limit
• The word limit of your essay is 3000 (±10%) words (not including tables, diagrams, appendices, and
references).
Submission
• The submission of the essay is due by the end of Week 7, Sunday 11:59 pm (23:59 hours) VLE (UTC) time on
the due date at the latest and it weighs 50% of the final grade.
• The essay will be submitted via Turnitin and it must be in PDF format.
Further Guidelines
• This is an individual assessment, not a group task.
• This assignment weighs 50% of your final grade.
• Your assignment should reflect scholarly writing and APA Referencing standard. Be sure to adhere to
Academic Integrity Policy by avoiding plagiarism through text-citing and acknowledging other authors’
work.
• Academic Integrity Policy: Students are expected to demonstrate academic integrity by completing their
own work, assignments, and other assessment exercises. Submission of work from another person,
UU – MBA – 714
Summative Assessment Point 2 3 | P a g e
whether it is from printed sources or someone other than the student; previously graded papers; papers
submitted without proper citations; or submitting the same paper to multiple courses without the
knowledge of all instructors involved can result in a failing grade. Incidents involving academic dishonesty
will be reported to university officials for appropriate sanctions. Furthermore, students must always submit
work that represents their original words or ideas. If any words or ideas used in an assignment or
assessment submission do not represent the student’s original words or ideas, all relevant sources must be
cited along with the extent to which such sources were used. Words or ideas that require citation include,
but are not limited to, all hard copy or electronic publications, whether copyrighted or not and all verbal or
visual communication when the content of such communication originates from an identifiable source.
Marking Criteria
Criterion Weight
Introduction 15%
Identification of key areas required by the summative brief 30%
Application of theory 20%
Conclusions 20%
Formating and Referencing 15%
Total 100%
Good luck!
Collepals.com Plagiarism Free Papers
Are you looking for custom essay writing service or even dissertation writing services? Just request for our write my paper service, and we'll match you with the best essay writer in your subject! With an exceptional team of professional academic experts in a wide range of subjects, we can guarantee you an unrivaled quality of custom-written papers.
Get ZERO PLAGIARISM, HUMAN WRITTEN ESSAYS
Why Hire Collepals.com writers to do your paper?
Quality- We are experienced and have access to ample research materials.
We write plagiarism Free Content
Confidential- We never share or sell your personal information to third parties.
Support-Chat with us today! We are always waiting to answer all your questions.
