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May 10, 2024

setting price

Read the following examples. Determine the type of differential or new-product pricing used as the pricing strategy.

Every year Dillard’s offers a Fourth of July sale on its products.
Coca-Cola quickly gained market share in a new market by pricing products lower than competitors.
At car dealerships it is common to haggle over the final price of a car purchase.
A U.S. textbook publisher sells textbooks in the United States at one price, but will sell foreign editions at a lower price for students in other countries.
Tiffany & Co. introduced a new emerald necklace by charging the highest possible price to reflect its prestige.

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