Marketing Question

Think back to lessons learned in StartUp 1: How Not to Pitch a Billionaire. You’ll first need to come up with a business idea — it could be one you’ve already explored in this class (Business Model Canvas assignment) or in another. Your pitch should cover the following information:

What are you offering?

Describe it. Is it a product or service?

What problem does it solve? How does it solve it?

Who are you customers?

• Who is going to buy your offering? Who will use it?

Describe your ideal customer – how old are they? Where do they live? What types of things do they like?

• Approximately how many of them are there?
• Why do your customers care?
• How does your offering make your customer’s life better?

How is your offering better than other options that solve this problem?

• Who are you? What are your knowledge, skills, and abilities?
• Who’s on your team and what knowledge, skills, and abilities do they bring to the table to help make this offering?
• Are there other skills or expertise you need that’s not on your team to make this happen? If so, what? Where might you find a person to join your team who can help?
• Make an ask for support – what help do you need to make this happen?

It’s important you think about your audience. In this case, you can choose who your audience is — friends/family, classmates, investor, etc.

• Your pitch should follow the “Pitching Your Passion Download Pitching Your Passion” framework.
• For this assignment, you should submit a video of your pitch. It’s up to you whether or not you want to use slides.

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