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April 30, 2024

interactive

Week 6: Interactive Activity

6.1. Content Introduction

Learning Outcomes

1. Describe the different issues related to environmental scanning, strategy formulation, and strategy implementation in diversified organizations.

6.2. Reading

Required

Chapter 6. Strategy Formation: Situation Analysis and Business Strategy

Textbook: Wheelen, T. L., Hunger, D., Hoffman, A. N., & Bamford, C. E. (2014). Concepts in strategic management and business policy (14th ed.). Upper Saddle River, NJ: Prentice Hall. ISBN-13: 9780133126129 (print), 9780133126433 (e-text)

Recommended

Mintzberg, H. (1978). Patterns in Strategy Formulation. Management Science, 24(9), 934-948. http://www.jstor.org/stable/2630633

6.3. Test your knowledge (Max 100 words for every question)

Question 1

What is the relevance of the resource-based view of the firm to strategic management in a global environment?

Question 2

How can value-chain analysis help identify a company’s strengths and weaknesses?

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