Eng 101 visual analysis
This assignment asks you to take one image from popular media (from the options provided) and describe its rhetorical situation (audience, purpose, context, genre). You should also describe any rhetorical appeals (ethos, pathos, logos, kairos) at play in the image. The goal is to write a detailed, analytical essay that makes some argument about the image under consideration.
Here are some questions you might want to address in your visual analysis:
What is the message or purpose being communicated through the image?
Who is the intended audience?
What effects does the image have on that intended audience?
What rhetorical appeals are consciously being used through the image?
- What elements are being used to develop purpose or reach the audience?
- How is the image commenting on historical/social/political situations?
- How is the image fulfilling or subverting the expectations of its genre?
- Getting Started: You will be able to choose the album cover, movie poster, advertisement, or magazine cover to analyze. It’s important to note that whatever image you select, you will need to think critically and deeply examine it. So even if you are familiar with the image, you will need to investigate it closely and research its context in order to better determine the purpose and audience. Context provides a foundation that helps us interpret images. You will need to provide a brief summary of the context toward the beginning of your analysis to help situate the reader.
- Remember the purpose of an “analysis” is to go over something in-detail. I want you to think more about depth and specificity, and less about coverage. The key to an in-depth visual analysis is providing thorough explanations of how your image connects to the rhetorical situation and draws on rhetorical appeals. The reader should be able to tell what the image looks like through your writing without having to look at the image itself.
- After you have selected your image, you should start researching the context, genre, and historical/social/political situations that surround it. This explanation of context will help you write a brief summary that will situate your reader within your analysis. After that, you will need to think about the purpose and audience and draw on specific elements of the image to communicate how and why those design elements reach the intended audience to convey the overall purpose of the image.
- Evaluation:
Identification of major rhetorical points (introduction, thesis, analysis)
Specificity/Details
Minimal summary
Analysis of the purpose and intended audience
Organizational structure (strong introduction, fluid transitions and topic sentences, coherent paragraph form)
Evidence for rhetorical situation and appeals supported by details/aspects from the image
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