Business Question
Group Project Assignment Saudi Electronic University College of Administrative and Financial Sciences E-Commerce Department Student Name: Student ID: Course Title: E-Business Strategies and Course Code: ECOM421 Business Models Academic Year/ Semester: 2023-24/Second Semester CRN: Instructor Name: Student Grade: 1|Page Grade Level: Saudi Electronic University College of Administrative and Financial Sciences ECOM421 – E-Business Strategies & Business Models Group Project Assignment Academic Year 2023/2024, Semester (2) Submission Part 1 Saturday, 24th February 2024 (End of Week 5) 15 Marks Part 2 Saturday, 27th April 2024 (Week 11) 15 Marks Part 3 Saturday, 27th April 2024 (Week 11) 10 Marks Total Marks: 40 2|Page Questions You have just graduated from Saudi Electronic University and have been selected by a company as a Project Intern for a month’s probation period. Your marketing manager has invited you for coffee, and during your interaction with him, you came to know that your company wants you to support it in growing the business. Your Marketing Manager has told you to prepare a project report and design a PowerPoint presentation based on specific parameters. The company will decide whether to offer you a full-time opportunity or not based on our quality of work, efforts, and creative thinking. Kindly do this assignment with great dedication. This assignment aims to help students learn how to apply skills and knowledge in planning, managing, and nurturing a business by implementing an appropriate strategy. Students are expected to understand the ongoing recent developments in the marketplace and be able to employ various concepts of this course deliberately to boost the businesses of the company where they are working/or will work. This assignment is divided into three parts, and students are encouraged to submit each as per the stated due date. Students are suggested to create a group of 3-5 students in each group to complete this group project and join any one of the groups below, considering that the company has selected all members of your group, stated in front of each group number. Group 1: Burger King Group 2: Salam Telecom Group 3: Othaim Market Group 4: Haraj Group 5: Micromax Group 6: Talabat Group 7: Pepsico Group 8: Uber Group 9: Al Dawaa Note: Kindly ensure your group members have joined a single group only. Join your group on or before the end of Week 2. 3|Page Group Project Assignment Part 1 Submission: Saturday, 24th February 2024 (End of Week 5) Marks: 15 1. Company Profile (3 Marks). Brief descriptions of the company, such as About the company, Products & Services, Vision and Mission statement, and Organizational structure 2. Business Canvas Model of the company (3 Marks). Design a business canvas model of the company and explain each element by writing at least 2-3 lines for each. 3. SWOT Analysis of the company (2 Marks). Do the company’s SWOT analysis and explain each by writing at least 2-3 lines. 4. Core competencies of the company (2 Marks). Write the core competencies of the company. 5. Types of Business Models (2 Marks). Discuss the types of business models (B2B, B2C, C2C, Social Commerce, Local Commerce, and M-Commerce) adopted by the company. 6. Challenges faced by the company (3 Marks). List the key challenges the company faced/ is facing and discuss their impact on the company. 4|Page Group Project Assignment Part 2 Submission: Saturday, 27th April 2024 (Week 11) Marks: 15 7. Porter’s Five Forces Analysis of the company (3 Marks). Do Porter’s Five Forces Analysis of the company. 8. Compare the business strategy of the company with one of its competitors (3 Marks). Select any one competitor of the company and do a comparison of their business strategies. 9. Suggestions to the company (3 Marks). As a Project Intern, suggest your suggestions to the company. 10. Design a business plan for the company (3 Marks). As a Project Intern, design a business plan/strategy to help the company increase its revenue by suggesting the company start a new business unit or by launching a new product or service. 11. Learnings from this project (2 Marks). Write any five key learnings after finishing this project. References (1 Mark). Write all the sources using the APA style of referencing. In case of a wrong referencing style, your group will lose 1 mark. Learn how to refer to a website, article, and such sources. 5|Page Group Project Assignment Part 3: Group Presentation submission & Group Presentation Submission: Saturday, 27th April 2024 (Week 11) Marks: 10 Make a PowerPoint presentation for your Group Project Assignment based on Part 1 and Part 2 work, mentioning all the stated contents, and upload it on Blackboard. For preparing the PowerPoint presentation, there must be a minimum of 10 slides with a good background design, readable font size, and style with the appropriate color. The presentation must have the following format: ▪ ▪ ▪ ▪ ▪ ▪ ▪ First slide: Group members’ name and Student id & Group Project Assignment Number Porter’s Five Forces Analysis of the company Business strategies comparison with one of its competitors Suggestions to the company. Business plan for the company Learnings from this project References Note: Group Project Assignment Part 3 (10 Marks = 5 Marks for Group Presentation submission & 5 Marks for Group Presentation in the class i.e. Virtual/F2F) Presentation schedule: 12th to 15th May 2024 (Week-14) 6|Page Group Assignment Guidelines (use this as a checklist before your submission) This is a group assignment in which each group should have members between 3 to 5 students. Any one member from each group will submit an assignment over Blackboard within the stated due date. Please be sure that you have enrolled yourself in a single group only. Kindly read the below instructions: S. No. 1 2 3 4 5 6 7 • • • 8 General Instructions Plagiarism is a serious offense. Any kind of plagiarism will result in a mark of 0. Say No to Plagiarism. There should be no plagiarism. Do not copy your answers from other students’ answers or the internet. If you have visited any website for your understanding, write the sources of the website/article under Reference. Include the cover page with all information required. If you are not using or filling the cover page, 1 mark will be deducted. Put a table of contents before the answer page. The use of In-text citations in case of using others’ work. Ensure that you follow the APA style in your project and references. Your assignment length should be between 500 to 1000 words in total. Proofread your work for spelling, grammar, and punctuation. Your file should be saved as Word doc (No submission in PDF format) Example: Your Group Number_ECOM421_Assignment Number .doc Your Group Number_ECOM421_Assignment Number.doc Your Group Number_ECOM421_Assignment Number. pptx Formatting style elements Use 1.5 line spacing and adjust it to all paragraphs (alignment). Use the footer function to insert the page number. Use black color for your answers. Gentle reminder: As per the marking policy available on your blackboard, a deduction of 20% will be applied due to the following reasons: • Late submission • Poor structure of the assignment/If the word count is incorrect or if the assignment has multiple spelling, grammar, or punctuation issues. • Plagiarism is strictly prohibited, and in case of copying answers either from the internet or from any existing or previous students’ submissions will attract 00/15, i.e., Zero marks. • Kindly check for plagiarism before submitting the assignment. “Plagiarism is Injurious to Good Grades.” Good Luck! 7|Page Answers Table of Contents Group Project Assignment Part 1 S. No. Contents Page Number 1 Company Profile 2 Business Canvas Model 3 SWOT Analysis 4 Core competencies 5 Types of Business Models 6 Challenges faced by the company 8|Page
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