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April 17, 2024

Combined segmentations, product packages, surveys

Using your census data from the previous week you will combine two or more demographics (combined segmentation) to create a target market along with a product package tailored to that market. Describe the target market (cite census data) and the product package according to the format below.

Description of the target market.

Describe the different market demographics. (e.g. total population, total households, total number of children, and median income)

Discuss the rational for combining segments.

Describe a product package that may be appealing to this targeted group.

Write five survey questions that may assess whether your product package is appropriate.

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