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April 14, 2024

Discussion post

Why do companies use market segmentation, market targeting, differentiation, and positioning in implementing an effective marketing strategy?

Source: Chapter 2 Discussion Questions (Marketing an Introduction – Armstrong)

Three posts are required for this week’s discussion. You should post on at least three separate days throughout the week (one initial post plus two responses = three total).

Please put together complete and well, thought out responses. I am looking for original input so please share your thoughts and experiences so we can all learn from them. Please make sure that you back up the posts with factual information from the textbook, research, work/life experiences, etc.

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