Business Decision Making 1000w

DD plc is a vegetarian food manufacturing company, operating in the UK and some parts of the Europe. Currently, some of their productions such as smoothies and non-diary milk have been outsourced due to lack of available resources. However, strategic managers of DD plc are looking to invest in a project producing smoothies or non-diary milk. They have called new business proposals and have finally, chosen two projects using managers’ discretion to make final decision. Initial investment required for project A (smoothies) is £158,000 and for project B (non-diary milk) is £155,000. The discount rate required is at 15%. The net cash flows for two projects can be summarized as below:

Year Project A – Smoothies Net cashflow £ Project B –Non-Diary Milk Net cashflow £

1 72,000 71,000

2 78,000 73,000

3 82,000 97,000

4 110,000 118,000

5 125,000 121,000

You are required to write an essay on business decision making, comparing the key aspects of the tools like the payback period and NPV, and financial and non-financial factors used to aid decision making.

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