Marketing System: project
Al Yamamah University MKT 506: Marketing Management: Course Activities: Course Activities: Marketing Management: MKT 505 Group Analysis: 01 Time: – minutes -PDF submission Assignment date: 29 JAN 2024 (116-381) Submission Date: 10 Feb 2024 Allocated Marks: 05. Course Drill – Analytical exercise. Student name: Seq 1 2 3 4 5 Title: Marketing Realities Name Student NO Instruction: 1. Students may use diagrams or tables as fit when answering the questions. 2. Students should relate the content of the report (answers and discussion) to the relevant topics in this session, own experience, market observations, the marketing management literature and class materials. 3. The report to the case should not exceed 3 pages. Questions: Chapter 01- Materials: Marketing Realities Taking into consideration Marketing Realities and the expanding Global Marketing accessibility as related to the below factors and based on your experience and the marketing course literature relate your answer to the following areas: a. Technology b. Ease of logistics c. Social media impact on marketing and sales. d. Social awareness/demography e. Other factors Page 1 of 3 Al Yamamah University MKT 506: Marketing Management: Course Activities: Answer sheets: Report A. The Marketing System: 1. Discuss the impact of the above factors on future marketing and business activities for corporates? – a. Bring some examples and analysis related Marketing System below. b. Discuss the impact of these factors on marketers’ tasks and planning? (Discuss as relevant to the course materials and marketing concepts). ——————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————— Page 2 of 3 Al Yamamah University MKT 506: Marketing Management: Course Activities: B. Holistic Marketing System: 2. How do you view the marketing future activities as influenced by the impact of the above factors? 3. Discuss in relation to the Holistic marketing system concept in the materials. ——————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————- Page 3 of 3
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