MSA 603 Strategic planning and Implementation

Strategic leaders create competitive advantage through effective management of the strategy-making process. With a vision, mission, and goals in place, and after conducting a SWOT analysis, organizations well positioned to set effective Business-level strategy that supports their Functional-level strategy. When strategy is implemented properly it can help an organization achieve sustained competitive advantage (maintaining above-average profitability for several years).

In this paper you will continue with your Case Paper Part I and propose 1) Functional-level strategies, which are actions that improve the efficiency and effectiveness of one or more value creation activities, which are infrastructure (leadership), production, marketing, materials management, research & development, information systems, and human resources and b) Business-level strategies, which is the overall competitive theme of a business and how the organization positions itself in the marketplace (broad low cost, broad differentiation, focus low cost, or focus differentiation). Remember, Business-level strategies should consider the industry environment. Include:

Updated* cover page with a descriptive paper title, your name, your program, course title, instructor name, and date

Updated* paper introduction

1. Updated* review of the case
2. Updated* company’s vision, mission, and goals
3. Updated* SWOT discussion
4. The company’s current industry environment (this section will be approximately 1-2 pages)
5. Functional-level strategy suggestions that exploits external opportunities, builds on and protect company strengths, and eradicates/counters threats and weaknesses (this section will be at least 3 pages)
6. Business-level strategy suggestions that exploits external opportunities, builds on and protect company strengths, and eradicates/counters threats and weaknesses (this section will be at least 3 pages)

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