MKT 607 GCU Conscious Capitalism Review of Financial and Market Performance Discussion
This is a Collaborative Learning Community (CLC) assignment.
Your team will create the final report to the board which will be a written summary of performance. The report to the executive board should include the following components:
Review your financial and market performance during the second year. Highlight the key features of the business plan presented to the venture capitalists: brand strategy, pricing strategy, advertising strategy, and sales channel.
Assess your business strategy and performance during the second year.
- Explain actions taken in regard to the marketing plan.
- Discuss departures from the marketing plan, justification, and outcome.
- Review significant events that affected the company or market.
- Assess your current situation in the market, considering your firm’s strengths and weaknesses.
- Summarize how you have prepared your firm to overcome obstacles and compete in the future. How would incorporating services marketing help overcome any of these identified obstacles?
- What were the lessons learned and recommendations?
- Prepare this assignment according to the guidelines found in the APA Style Guide, located in the Student Success Center.
- This assignment uses a rubric. Please review the rubric prior to beginning the assignment to become familiar with the expectations for successful completion.
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