Marketing Question
Marketing Strategy Assignment Part 1: Mission, Vision, and values Review the mission, visions and values of local health care organizations and answer the questions below. AU- Mission and values https://www.augustahealth.org/about-us/mission University Hospital Mission and Values https://www.universityhealth.org/about-us/our-mission-and-vision Select Specialty Hospital https://augusta.selectspecialtyhospitals.com/about/mission-and-values/ Aiken Hospital https://www.aikenregional.com/about/mission-vision-principles-values 1. How do the mission and values of the local hospitals compare? 2. Develop a similarities and difference chart 3. Why do you think the hospitals had similarities in their mission statements? Part 2: SWOT Analysis After several years of internal debate, the Steig Primary Group has decided to offer a walk-in clinic for patients. Many of the physicians were not happy with the change as it meant that one day a week, one of the physicians in the group would be responsible for staffing the clinics’ early hour opening, which begins at 7:30 a.m. (90 minutes before the office’s regular 9:00 a.m. offering). The physician was supported by a nurse practitioner and a nurse along with a frontdesk person. The six-person primary care group believed this would help them in the increasingly competitive medical market. 1. Conduct a brief SWOT analysis for Steig’s Clinic Walk-in clinic in today’s environment. 2. Based on your team’s SWOT analysis of the Steig Walk-in Clinic do you think it will be successful? Why or why not? 3. When are some other times you can use a SWOT analysis in a healthcare system?
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