“Think global, act local” approach to global marketing
Watch the following videos from YouTube: Apple’s commercial in the United StatesLinks to an external site. and the one in JapanLinks to an external site.
Based on what you have learned from Chapter 19, discuss what is meant by the “think global, act local” approach to global marketing and advertising and how this approach is reflected in this case.
Your blog entry should be no less than 250 words and no more than 300 words.
The “think global, act local” approach to global marketing and advertising means implementing a universal core idea that can be applied to every market in the globe. Pattern advertising and generating commercials with similar themes and forms are some of the ways marketers may adjust their advertising to local markets, allowing managers from different locations to pick the ads they believe would perform best in their market.
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