USC Writing Capturing the Audience and Increasing the Fan Base Essay
- Select the schedule release post of one NFL team: You can find the initial schedule release posts for each team here – go take a look: https://www.nfl.com/news/nfl-teams-get-creative-for-2023-schedule-release
- Once you have selected a team’s video / graphic / whatever that resonates with you, answer the following questions:
- Briefly recap the post content/concept. What did the team do and why do you think they did it that way?
- Do you feel this creative content was a fit for your perception of that NFL team’s brand and identity?
- What did you like about the content? What did you not like?
- If you were a fan of this team, did it make you want to buy tickets? Did it make you want to buy merchandise (or anything?)
- Then respond to a classmate who did a different team from yours. Be sure to watch that team’s video before responding.
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