HU Stop Early Marriage Save a Child Questions
Assignment Des?r?ption: In this assignment, you will identify an opportunity and create a pitch for a proposed future global PR/PA campaign that explains how the campaign can make a positive difference. Develop a pitch letter and an outline of proposed future work to the PR-buying decision-maker of an international company/country/cause/candidate of students’ choice. The subject must be a non-US organization, or a US entity with global reach focusing on the non-US audience. Describe the PR-PA challenge/opportunity you see and how it could positively be turned around. Discuss target audience, messages, and communications channels. List specific deliverables, expected measurable outcomes, a schedule, and approximate budget (extra points for ideas that could be implemented with modest budget).
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