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March 31, 2024

Please compare and contrast the below two websites: http://dreamfieldsfoods.com/ https://www.lipton.com/us/en/home.html Make sure to cover the below concepts in your analysis: Transacti

Please compare and contrast the below two websites:

http://dreamfieldsfoods.com/

https://www.lipton.com/us/en/home.html

Make sure to cover the below concepts in your analysis:

Transaction/Informational
Primary and secondary target markets
Communication effectiveness
The effective use of video and content marketing
Value proposition
Their customer acquisition, conversion and retention techniques

Please make sure to elaborate and use concepts mentioned in class. No formatting or page requirements. I expect a submission that is consistent with graduate level.

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