The Impact of COVID 19 on Consumer Purchasing Behaviour Dissertation
I need a Dissertation Research Proposal onThe impact of Covid – 19 on consumer purchasing behaviour.
1. Introduction
During the 2019, the world was hit by a global pandemic which was Corona Virus also addressed as “SARS-CoV-2 “and “COVID-19” which affects the respiratory system of individuals through spreading by human to human. The virus was firstly reported in Wuhan, Hubei Province, China, gradually more cases were reported to be linked to the Hunan Seafood Wholesale Market within the city and then the virus had rapidly spread within China and globally resulting in several deaths and infected a high number of people (Ciotti et al., 2019). According to the World Health Organization (WHO) (2022) as of December 2022, the virus has infected more than 651 million people and caused more than 665 million deaths globally. Further to this the virus has not only been to be addressed as a global pandemic but as well as has seen to affect the global economy drastically (Pak et al, 2020). Due to the spread of the infection numerous countries had taken a drastic emergency step to go under a lockdown such as India and China which are the two major economic leaders and hence it had resulted in lack of production as a lot of business were shut during the lockdown, secondly it had impacted the employment since many citizens were required to maintain social distancing hence it had affected the Business had been impacted due.
2. Aim and Objectives
3. Identification and initial review of key literature
4. Research Design
5. Research Plan
6. Reference
List Ciotti, M., Angeletti, S., Minieri, M., Giovannetti, M., Benvenuto, D., Pascarella, S., … & Ciccozzi,M. (2019). COVID-19 outbreak: an overview. Chemotherapy, 64(5-6), 215-223. Pak, A., Adegboye, O. A., Adekunle, A. I., Rahman, K. M., McBryde, E. S., & Eisen, D. P. (2020). Economic consequences of the COVID-19 outbreak: the need for epidemic preparedness. Frontiers in public health, 8, 241. World Health Organization. (2022). WHO Coronavirus (COVID-19) Dashboard. https://covid19.who.int/
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