Describe Walmart’s international strategy leading up to its acquisition of Massmart in Africa.
Walmart has become a mainstay in America’s shopping experience. Walmart has also been scrutinized over the past 10 years with less favorable opinions of the organization’s corporate culture. Walmart has also been noted as a leader in incredible logistics and supply chain management strategies and is known by some to be a master at managing inventory.
Walmart’s entry into the international markets was not without issue. Walmart’s plan to enter the African markets was considered extremely risky. Africa, with its poor political and economic conditions, did not offer the best of markets. However, Walmart saw an opportunity.
Before you begin, be sure to review the following resources:
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After watching the video above, and doing outside research, respond to the following points and questions.
In your original post, answer the following:
Describe Walmart’s international strategy leading up to its acquisition of Massmart in Africa.
What did Walmart learn from its experiences in Germany, Japan, and South Korea?
What grade would you give Walmart for its performance to date in diversification into international markets?
Explain how Walmart should resolve the tension between market pressures to localize its product offerings country by country and competitive pressures to lower costs.
In your opinion, was buying controlling stake (51%) in Massmart in Africa the best strategy for entering the African market?
Research Walmart’s current position in Africa. Prepare a very brief SWOT analysis. In your opinion, did Walmart make the right decision to enter Africa?
Please use each question or research point as its own header and answer below it straight to the point. There are five questions, with one source per question.
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