You are the new National Sales Manager for Elite Golfers, which is a high-end business-to-consumer golf equipment and apparel provider. The company has multiple locations includ

MAR3592CBE Section 01CBE Strategic Sales and Sales Management (11 Weeks) – CBE Online Course – 2024 Winter Quarter

Deliverable 3 – Key Points of CSR

Deliverable 3 – Key Points of CSR

Assignment Content

1. Competency
   Synthesize the importance of customer service throughout the sales cycle.

   Student Success Criteria
   View the grading rubric for this deliverable by selecting the “This item is graded with a rubric” link, which is located in the Details & Information pane.

   Scenario
   You are the new National Sales Manager for Elite Golfers, which is a high-end business-to-consumer golf equipment and apparel provider. The company has multiple locations including Augusta, GA, Scottsdale, AZ, Malibu, CA, and Palm Beach, FL.
   You are hiring a Customer Service Representative (CSR) for the Palm Beach, FL location. Your Customer Service Representatives are also salespeople, as your company combines the roles of salespeople and customer service representatives. The idea behind this is that buyers feel taken care of by their CSR who assists them with their golfing equipment and apparel needs. Elite Golfers has found that this approach of integrating sales and customer service has been effective in driving sales and creating long-term relationships with the buyers that lead to repeat sales.

   Instructions
   In preparation for your interviews, you are writing out the key points you want to mention when meeting with the Customer Service Representative candidates. Address the following in a 2-3 page Word document.

   • Explain why your company sees customer service and sales as equally important.
   • Summarize how your customer service employees are integrated into the company’s sales strategies.
   • Discuss what customer service skills and expertise you are looking for in the candidate who will be offered the position.
   • Describe 3 types of sales and/or customer service technologies that stores use that the Customer Service Representative will be expected to learn.
   • NOTE - Be sure the documents contain proper grammar, spelling, punctuation, and sentence structure.

     Resources
     Library Database:

   • Gale Virtual Reference (topic overviews & definitions)
   • Need assistance with research? Ask a Librarian! 
   • APA Guide
   • Grammarly is available to assist you with proofreading your work.
   • Use the Writing Lab for timely feedback to help you fine-tune your deliverable before you submit it for grading.

Submission