How Do Consumers Reconcile Positive and Negative CSR-Related Information to Form an Ethical Brand Perception? A Mixed Method Inquiry

First, select an industry with which you are familiar and in which you intended to have your future career, such as health care, marketing, retail, technology, etc. Consider an organization or position you might be interested in. The industry you select in this assignment will be the focus for the remaining writing assignments in this course.

Once you have made your selection, refer to the article “How Do Consumers Reconcile Positive and Negative CSR-Related Information to Form an Ethical Brand Perception? A Mixed Method Inquiry” as well as the guidelines for writing, located in the topic Resources. Then address the prompts below in a 750-1,000-word paper:

Summarize the article including paraphrasing the article, the research problem, questions, method, findings, and conclusions discussed by the authors.

Discuss how the findings and conclusions of this article would impact the industry or organization you have identified for your future career.

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