What long-term strategy should BMW put in place?

What long-term strategy should BMW put in place? please offer a single, consistent long-term strategy for BMW.

The essay grade is decomposed as follows:

— The quality of your work (60%), namely whether:

a) you respected the word limit of 800 words;

b) you are clear on the company that you are discussing;

c) the paper clearly discusses why the company needs to reinvent to meet future market and competitive challenges;

d) the strategy you are offering is understandable;

e) you make a convincing business case people would invest in;

f) you make a good case about the impact of the transformation

g) you adopted a long-term view that goes beyond the headlines

h) you included all six dimensions of the “World We Live In” exercise; (which are the forces: (geopolitical rivalries, global cooperation, identity, inequalities, technology and climate change)

i) you influenced your reader’s opinion on the company; and

j) your analysis could have implications for other industries and companies.

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