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January 23, 2024

Lesson 01 Health Care Organization & Product/Service Selection

Lesson 01 Health Care Organization & Product/Service Selection

As the marketing specialist you will construct a health care marketing business plan for either a not-for-profit or for-profit health care organization (can be local, nationwide, or worldwide). Examine the chosen health care organization’s strategic plan and business portfolio which includes their services and/or product lines. Based on your brief research of the HCO, determine what new venture, or new service/product is needed for the health care organization to gain resources and maintain their position in the market. The new venture, or new service/product should be one that is realistic for the HCO.

To help determine that, answer the following questions below:

Is the idea of the new venture, or new service/product feasible?

If it is for a new service or product, is it going to be profitable (or, in the nonprofit world, does it contribute positively to fund balance)?

What resources are required to develop the service or product in terms of capital? In terms of professional, intellectually skilled resources?

What are the barriers to success (whether it is a new service enhancement, process improvement, or cost savings)?

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