Explain business environment, global marketplace, economics, ethics, and communication.
In Week 2, we will apply our knowledge from last week to assess how organizational structure can adapt to meet changing environmental challenges. Additionally, we will explore business ethics and the importance of socially responsible behavior in marketing and advertising.
Your Learning Objectives for the Week:
Explain business environment, global marketplace, economics, ethics, and communication.
Using information literacy, assess marketing methods and procedures.
Textbook: McHugh, J., McHugh, S., & Nickels, W. (2020). Understanding business: The core (2nd ed.)
Look up: Manager’s Hot Seat: Organizational Culture—Churning Out a New Culture
Summarize the meaning of organizational culture.
Using specific examples from the Manager’s Hot Seat video titled ‘Organizational Culture – Churning Out a New Culture,’ comment on how organizational culture can support or undermine organizational success.
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