Assignment: Market Segments Of Health Care Organizations Assignment: Market Segments Of Health Care Organizations Market segments help organizations determine how to appropriately market products and services to consumers. For example, consider baby aspirin. This product is used by pediatric patients for pain relief and by older adults for the prevention of heart conditions. The plan for marketing baby aspirin would vary depending on the market segment, particularly in relation to communication techniques. Techniques used with parents of young pediatric patients would likely differ from those used with older adults. Communication, whether written or oral, is a key element of marketing. For this Discussion, you examine the impact of market segments on health care marketing. ORDER YOUR PROFESSIONAL PAPER HERE To prepare: Scan current health care delivery systems in your local community and select a health care organization. Consider that you have been hired by this organizations board of directors to develop a new segmentation service. Identify market-based segments of the health care organization you selected. Post an executive summary that addresses the following: Describe market-based segments of the health care organization you selected. Include demographic characteristics of segmented consumers that influence buying behaviors of the market. Then, analyze how the organization is responding to these market segments. Finally, evaluate the impact of these market segments and consumers on the future of the organizations market. Support your response by identifying and explaining key points and/or examples presented in the Learning Resources. The Dual Nature of Informatics Note: Your executive summary should be no more than 600 words. Be sure to apply best practices of business communication when writing your executive summary. Use the image in ?Discussion Question Resource: Chest X-Ray? to answer the following Critical Thinking Questions. Examine the x-ray of a patient diagnosed with pneumonia due to infection with Mucor. Refer to the ?Module 4 DQ Chest Xray? resource in order to complete the following questions. Critical Thinking Questions Explain what Mucor is and how a patient is likely to become infected with Mucor. Describe the pathophysiologic progression of the infection into pneumonia and at least two medical/nursing interventions that would be helpful in treating the patient. Complete a Mini Mental State Examination (MMSE) on an older adult using this document and write a descriptive essay regarding this assessment. Examine the laboratory blood test results and arterial blood gases provided in ?Discussion Question Resource: Laboratory Blood Test Results.? What laboratory values are considered abnormal? Explain each abnormality and discuss the probable causes from a pathophysiologic perspective. What medications and medical treatments are likely to be prescribed by the attending physician on this case? List at least three medications and three treatments. Provide rationale for each of the medications and treatments you suggest. Assignment: Market Segments Of Health Care Organizations Order Now

ADDITIONAL DETAILS 

Market Segments Of Health Care Organizations

Introduction

The health care sector is an important part of the U.S. economy, and it’s a market that will continue to grow in the future. Healthcare is one of the largest industries in the world, and its growth has been fueled by technological advances and expansion across all industries. This article will provide an overview of some of the key players in this sector so you can better understand how they work together on issues related to healthcare reform.

Hospital vendors

Hospital vendors are suppliers of equipment and services to hospitals. They include medical equipment manufacturers, healthcare information technology (IT) companies, medical supply companies, and medical device distributors.

Medical device repairers also fall under this category. These are individuals who repair or service devices used in healthcare facilities such as X-ray machines or CAT scans.

Non-hospital vendors

• Hospitals. These organizations provide services to hospitals and healthcare facilities, such as equipment leasing, supply chain management and transportation management.

• Supply companies that serve the healthcare industry include:

• Air Liquide (France)

• Arkema (France)

• CH2M HILL (USA) –

• Covidien (USA)

Physicians

Physicians are an important part of the health care ecosystem. Physician roles have been changing as they move away from fee-for-service payment models and become more involved in health care delivery. This can be seen through new trends like “direct primary care” or “telemedicine.”

Physicians are becoming more engaged in promoting wellness and preventing disease, which is why it’s important for organizations to understand their needs so that they can better serve them.

Payers

Payers are the organizations that purchase health care services for their members. They include insurance companies, government agencies and employers. Payors can have a significant impact on the health care market by influencing how much value they place on different types of products and services as well as what types of providers are accepted or rejected by their organization.

Employers

Employers are a major player in health care. Employers provide most Americans with health insurance, and they can play an important role in reducing their employees’ out-of-pocket costs for health care. In addition to providing coverage for workers, employers also have an interest in reducing their own related expenses, such as higher premiums and lower wages due to increased productivity.

Employers have access to more information about workers than any other part of the system—and they use it wisely!

Consumers

Consumers are the people who use the health care system. They may be employees, dependents, retirees and their families.

They can also be patients of physicians and other providers (such as hospitals), who use medical services for themselves or others in their care setting.

Takeaway:

The takeaway is the final section of a piece of writing, which summarizes the main points made in the article. The takeaway is a conclusion that summarizes the main points of the article.

Conclusion

The health care market is a huge one. It’s hard to keep track of all the different players, but we do our best here at Healthcare Informatics to provide the most accurate and up-to-date information about the industry. We hope that this post has given you a better understanding of what it means when someone says they are looking for “a hospital vendor.”

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