GRA 280 Module Four Activity Template

Use this template to complete the Module Four Activity. Replace the bracketed text with your responses.

1. Describe the target audience for the advertisement. Consider the following details in your response:

·        What are the target demographics and attitudes?

·        What types of food are they likely to prefer?

·        Which visual components, like color, layout, and images, are they likely to prefer in the advertisement?

·        What informational expectations do they have from the advertisement?

<Insert your response here.>

2. Analyze the audience’s responses to the given advertisement. Consider the following details in your response:

·        How did the audience respond to different visual elements in the advertisement such as images, colors, and fonts?

·        What was the overall effectiveness of the advertisement in communicating the key message?  

<Insert your response here.>

3. Identify areas of improvement in the given advertisement based on the responses of the target audience. Justify your answers using information from the target audience response and target market preferences and expectations. Consider the following details in your response:

·        How would you highlight relevant information (e.g., menu options, ease of consumption, nutritional value, the price list, etc.)?

·        How can you improve the use of illustrations or photographic images?

·        How can visual features like mascots, banners, or stickers be incorporated?

·        How would you ensure effective use of relevant colors and legible fonts?

<Insert your response here.>

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