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November 11, 2023

BUS-400 Driving Business Opportunities Milestone 1 Discussion: Elevator Pitch

Prompt

Create an elevator pitch for your new product Wellness Boosters by Coca

Cola using your project outline as a guide (See attached file). In your pitch,

be sure to include the following:

 Introduction: Introduce your product or service.

 How it fits: Describe how the product or service fits into the overall

strategic plan and mission of the company.

o Speculate about whether the product or service fits within

the capabilities of the company based on your research from

previous modules (use resources like Marketline.com, Yahoo

Finance, and investor relations pages within the company’s

website).

 Justification: Justify your suggestion based on the numbers.

o What will be the revenue gain?

o Speculate on an ROI that justifies the project for investors

and/or senior management.

 Enhancing the mission: Explain how the new product or service

enhances the company’s overall mission.

o Does it project profitability?

o Support your position with information and data from the

company's 10K (use resources like Marketline.com, Yahoo

Finance, and investor relations pages within the company’s

website).

What to Submit

To complete this project, you must submit the following:

 A 1- to 3-page elevator pitch script in a Word document using double

spacing, one-inch margins, and 12-point Times New Roman font.

Sources should be cited according to APA style.

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