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Using Kotter’s eight-step process for managing change, what approach on leading the turnaround process could Daniel Oliveira have done differently to implement his proposed changes?
• Establish a sense of urgency:
• Form a powerful guiding coalition
• Create a change vision
• Communicate the vision for buy-in
• Empower others to act on the vision
• Plan for and create short-term wins
• Consolidate improvements and produce still more change
• Institutionalize new approaches
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