Develop a digital marketing program for (select one): a local Saudi Arabian fashion brand that specializes in traditional clothing for women aged 35-50.

Digital Marketing Program

Develop a digital marketing program for (select one):

a local Saudi Arabian fashion brand that specializes in traditional clothing for women aged 35-50.

a new luxury brand in England. Your target audience is affluent men between the ages of 35 and 50 who are interested in luxury goods and have a medium disposable income.

new luxury fashion brand in Saudi Arabia. Your target audience is affluent Saudi women aged 25-45 who are interested in luxury goods and have a high disposable income.

your Company, develop a brand persona that represents your company. You will have to provide a description of your target market like the one above.

Review the module lecture and Chapter 5 from your textbook to develop a digital marketing strategy that aligns with the brand’s target market, goals, and objectives.

Your well-written paper should meet the following requirements:

A minimum of four pages in length, not including the title and reference pages.

Formatted according to APA 7th edition

Provide support for your statements with in-text citations from a minimum of four scholarly articles. Two of these sources may be from the class readings, textbook, or lectures, but the other two must be external. The Saudi Digital Library is a good place to find these references.

Requirements: Five pages

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