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September 27, 2023

In your opinion, how important is it to invest in customer loyalty for cars, a product most people buy only every couple of years?

After reading the Audi Case Study and doing additional research, answer the following questions.

In your opinion, how important is it to invest in customer loyalty for cars, a product most people buy only every couple of years?

What measures should AUDI take to build long term loyalty relationships?

Minimum 200 word response. Support your arguments with a minimum of two credible sources.

Case study reference

Kotler, P., & Keller, K. L. (2018). Excerpt from Marketing management, 15th global edition, Philip Kotler & Kevin Lane Keller (15th ed.). Harlow, England: Pearson. doi:http://dl.booktolearn.com/ebooks2/management/97812…

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