Summarize what is logistics performance priorities, and what Logistics and Supply Chain Management concepts/tools applied to achieve the company’s objective
Instructions – PLEASE READ THEM CAREFULLY
This assignment is an individual assignment.
Due date for Assignment 1 is 14/10/2023
The Assignment must be submitted only in WORD format via the allocated folder.
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Students must mention the question number clearly in their answer.
Late submissions will NOT be accepted.
Avoid plagiarism, the work should be in your own words, copying from students or other resources without proper referencing will result in ZERO marks. No exceptions.
All answered must be typed using Times New Roman (size 12, double-spaced) font. No pictures containing text will be accepted and will be considered plagiarism).
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Logistics Management
ASSIGNMENT -1
Part 1 let us choose almarai company , which is a food company (almarai )
Submission Date by students: Before the end of Week- 7th
Place of Submission: Students Grade Centre
Weight: 10 Marks
Learning Outcome:
1. Demonstrate a deep understanding of the logistic function concepts and theories as well as supply chain management strategies.
2. Demonstrate the ability to understand complex issues pertaining to supply chain integration and strategic supply chain partnership.
Assignment Workload:
This assignment is an individual assignment.
Critical Writing
Critical writing involves analysing information to understand a problem or topic from more than one perspective; making logical connections between ideas; offering your own perspective on the topic based on your evaluation of the available evidence.
The purpose of this assignment is to identify and apply Logistics and Supply Chain Management concepts/tools to suggest logistics performance priorities. For this purpose, you should search and review food chain companies through secondary available information. Think about how you can apply the concepts/tools that you learned in this course.
Write about the logistics performance priorities of any local or international Food/Beverage Chain company in KSA of your choice. Explain why you have come to your conclusions:
The Answer must follow the outline points below:
1. Executive summary (2 Mark, Max word count 200-250)
– Summarize what is logistics performance priorities, and what Logistics and Supply Chain Management concepts/tools applied to achieve the company’s objective.
2. Background information (2 Mark, Max word count 200-250)
– Briefly introduce the company background (e.g., name, products, business size, location, internal/external interesting facts, etc).
3. Problem Description (2 Mark, Max word count 200-250)
– Describe the objectives clearly and specifically.
– The objective may involve either logistics decision-making or process improvement.
4. Application of logistics and SCM concepts/tools that were applied (2 Mark, Max word count 200-250)
– Describe what specific logistics and Supply Chain Management concepts/tools be applied to achieve the objective. This section should make it clear that you understand the concepts/tools you are about to use.
5- Conclusion and results (1 Mark, Max word count 100-150)
– Analyze the expected results / the proposed solution.
6. References at least 7-10. (1 Marks)
Note: Use APA style of referencing
Part 2 (case study )
Please read the Case-2.1 “Hector Gaming Company.” from Chapter 2 “Organization strategy and Project Selection” given in your textbook – Project Management: The Managerial Process 8th edition by Larson and Gray page no: 61 also refer to specific concepts you have learned from the chapter to support your answers. Answer the following questions with 500 Words limit.
Peters has hired you as a consultant. She has suggested the following format for your consulting contract. You are free to use another format if it will improve the effectiveness of the consulting engagement.
Provide a detailed action plan that attacks the problem. Be specific and provide examples that relate to HGC.
1. What is our major problem? (2 Marks)
2. Identify some symptoms of the problem. (2 Marks)
3. What is the major cause of the problem? (2 Marks)
Discussion Question: (4 Marks)
What impact will artificial intelligence (AI) have on the field of project management? (2 Marks) Refer Chapter-2
How are projects linked to the strategic plan? (2 Marks) Refer Chapter-2
Answers:
Patentometrics,” Journal of Technology Management Innovation, vol.7, no. 3 (2012).Raskin, P., et al., Great Transitions: The Promise and Lure of the TimesAhead, www.gtinitiative.org/documents/Great_Transitions.pdf.Accessed 6/3/08.Schwartz, Peter, and Doug Randall, “An Abrupt Climate ChangeScenario and its Implications for United States National Security,”Global Business Network, Inc., October 2003.Shenhar, A., “Strategic Project Leadership: Focusing Your Project onBusiness Success,” Proceedings of the Project Management InstituteAnnual Seminars & Symposium, San Antonio, Texas, October 3–10,2002, CD.Swanson, S., “All Things Considered,” PM Network, February 2011,pp. 36–40.Case 2.1Hector Gaming CompanyHector Gaming Company (HGC) is an educational gaming companyspecializing in young children’s educational games. HGC has justcompleted their fourth year of operation. This year was a banner year forHGC. The company received a large influx of capital for growth by issuingstock privately through an investment banking firm. It appears the return oninvestment for this past year will be just over 25 percent with zero debt!The growth rate for the last two years has been approximately 80 percenteach year. Parents and grandparents of young children have been buyingHGC’s products almost as fast as they are developed. Every member of the56-person firm is enthusiastic and looking forward to helping the firm growto be the largest and best educational gaming company in the world. Thefounder of the firm, Sally Peters, has been written up in Young
page 61Entrepreneurs as “the young entrepreneur to watch.” She has been able todevelop an organizational culture in which all stakeholders are committedto innovation, continuous improvement, and organization learning.Last year, 10 top managers of HGC worked with McKinley Consultingto develop the organization’s strategic plan. This year the same 10 managershad a retreat in Aruba to formulate next year’s strategic plan using the sameprocess suggested by McKinley Consulting. Most executives seem to havea consensus of where the firm should go in the intermediateand long term. But there is little consensus on how this shouldbe accomplished. Peters, now president of HGC, feels she may be losingcontrol. The frequency of conflicts seems to be increasing. Someindividuals are always requested for any new project created. Whenresource conflicts occur among projects, each project manager believes hisor her project is most important. More projects are not meeting deadlinesand are coming in over budget. Yesterday’s management meeting revealedsome top HGC talent have been working on an international business gamefor college students. This project does not fit the organization vision ormarket niche. At times it seems everyone is marching to his or her owndrummer. Somehow more focus is needed to ensure everyone agrees onhow strategy should be implemented, given the resources available to theorganization.Yesterday’s meeting alarmed Peters. These emerging problems arecoming at a bad time. Next week HGC is ramping up the size of theorganization, number of new products per year, and marketing efforts.Fifteen new people will join HGC next month. Peters is concerned thatpolicies be in place that will ensure the new people are used mostproductively. An additional potential problem looms on the horizon. Othergaming companies have noticed the success HGC is having in their nichemarket; one company tried to hire a key product development employeeaway from HGC. Peters wants HGC to be ready to meet any potentialcompetition head on and to discourage any new entries into their market.Peters knows HGC is project driven; however, she is not as confident thatshe has a good handle on how such an organization should be managed—especially with such a fast growth rate and potential competition closer tobecoming a reality. The magnitude of emerging problems demands quickattention and resolution.
page 62Peters has hired you as a consultant. She has suggested the followingformat for your consulting contract. You are free to use another format if itwill improve the effectiveness of the consulting engagement.What is our major problem?Identify some symptoms of the problem.What is the major cause of the problem?Provide a detailed action plan that attacks the problem. Be specific andprovide examples that relate to HGC.Case 2.2Film PrioritizationThe purpose of this case is to give you experience in using a project prioritysystem that ranks proposed projects by their contribution to theorganization’s objectives and strategic plan.COMPANY PROFILEThe company is the film division for a large entertainment conglomerate.The main office is located in Anaheim, California. In addition to the featurefilm division, the conglomerate includes theme parks, home videos, atelevision channel, interactive games, and theatrical productions. Thecompany has been enjoying steady growth over the past 10 years. Last yeartotal revenues increased by 12 percent to $21.2 billion. The company isengaged in negotiations to expand its theme park empire to mainland Chinaand Poland. The film division generated $274 million in revenues, whichwas an increase of 7 percent over the past year. Profit margin wasdown 3 percent to 16 percent because of the poor response to threeof the five major film releases for the year.
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