What are tangibles that Fueled Supplements could put into place at each indicated tangibles spot to support its branding and service quality?
Part 2 – Add Tangibles: What are tangibles that Fueled Supplements could put into place at each indicated tangibles spot to support its branding and service quality? (Each tangibles marker refers to the activity directly beneath it in the column.)
Requirements: 1/4 page
MARKETING CASE FILE CASE: FUELED SUPPLEMENTS PART 2 REQUIREMENTS—————————1. List one thing that could go wrong at each fail point. (A fail point things are particularly at risk for going wrong.) is a point during service delivery where 2.Brainstorm for what standards Fueled Supplements could put into place to prevent or address each servicefailure.Potential Fail Point Service Standard to implement Customer not greeted upon entering (What specific standard could you write here for employees store. Customer not familiar with store and feels lost/overwhelmed. so that customers are greeted in a consistent manner?) Example: “Hello, welcome to Total Nutrition and Tanning, featuring Fueled Supplements products … ” 3.List ideas for tangibles that Fueled Supplements could put into place to support their branding and servicequality at each indicated “Tangibles” -spot on the service blueprint. (Tangibles are elements associated witheach step that have the potential to influence customer perceptions of the service encounter such as uniforms,smells, etc.)NOTE: Each “Tangibles” marker refers to the activities directly below it in its column. For example, the Tangibles shown below applies to when the customer arrives at the store and is greeted. An example of a possible tangible during this step of the blueprint is shown below. Store is brightly lit and has an airy feel upon first Customer arrives at retail store Greets customer Jl Tangibles Store is brightly lit upon first entering, and ….. (discuss further elements such as smells, signage, uniforms, etc., that might influence customer perception upon arriving at store)
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