What were the reasons (social, economic and political) for the changes in this advertising?
By the end of the 19th century, advertising had proliferated beyond the newspaper and magazine to posters and billboards in public spaces. Trains and streetcars typically carried such notices and the public streets and byways were filled with billboards and other advertising posters. Women were the focal point of advertising campaigns during the 19th century, which capitalized on prevailing attitudes of the time and the changing role of women in society.
Based on the reading and video lectures, answer the following questions:
1. What were the reasons (social, economic and political) for the changes in this advertising? Be specific with text references
2. Do you think the way women were represented reflected the reality of their daily lives at the turn of the century? Back up your answers with specific examples from the text.
3. Do you think women are represented in advertising today reflects the reality of our daily lives? Why or why not? And use specific examples from your experience.
4. Compare and contrast the way women were represented in advertising (from the Victorian Era, the time period at the end of the 19th century and now), which one do you prefer? And why?
ARTICLES
· http://gdh.2rsolutions.cz
· https://www.vam.ac.uk/collections/art-nouveau
· https://www.theviennasecession.com/vienna-secession/
· https://www.theglasgowstyle.co.uk/artist
· https://www.jstor.org/stable/3175155?mag=the-racism-of-19th-century-advertisements
· https://guides.loc.gov/american-women-general-collections/advertisements
· https://www.gale.com/intl/essays/amy-j-lloyd-advertising
ARTISTS
· https://www.youtube.com/watch?v=LUxE9T3-PeM
· https://www.youtube.com/watch?v=2sAjAxo5ATc
· https://www.youtube.com/watch?v=rUUs_UjY6Rw
· https://www.youtube.com/watch?v=7eyn_-Cp59E
· https://www.youtube.com/watch?v=Py43KqqSLh8
· https://www.youtube.com/watch?v=SwT0RnxQvTA
Book Link: –
https://drive.google.com/file/d/1xRrSrj9PJ03gtb2rpeDK4LvTmUQ6gp_7/view?usp=share_link
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