Discuss the roles of extrinsic and intrinsic cues in the perceived quality of (a) clothes, (b) restaurants, (c) smartphones, and (d) graduate education.

Module 4: Critical Thinking Assignment-1 (100 points)

Consumers make purchases based on the perceived value of a product or service, not necessarily the actual value. Each consumer is different in his or her perception. Discuss the following:

Discuss the roles of extrinsic and intrinsic cues in the perceived quality of (a) clothes, (b) restaurants, (c) smartphones, and (d) graduate education.

Why is it more difficult for consumers to evaluate the effective quality of services than the quality of products?

Does subliminal advertising work? Support your view.

Your well-written paper should meet the following requirements:

Be 4 to 5 pages in length, which does not include the required title and reference pages, which are never a part of the content minimum requirements.

Use Saudi Electronic University academic writing standards and APA style guidelines.

Support your submission with course material concepts, principles, and theories from the textbook and at least two scholarly, peer-reviewed journal articles unless the assignment calls for more.

Requirements: Five pages | .doc file

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