Acquire and demonstrate expertise in developing strategic plans and to dela with complex business situations.
Assessment type: Written assignment Description: Develop a strategic plan for a fictional company following the guideline and the annex.
Main task
SOFT HOP The company develops software focused on training high – end athletes | AIR COOL The company sells high quality air conditioning systems for the private households | SWEET VEGCOOK The company has a series of pastry shops selling muffins, coffee, cakes and other products only for vegans | PSYCH REMOTE The company offers psychological medical support services on the web (chats, video calls) to avoid presential visits into doctors office | RENT THE MOVE the company rents mobile homes for vacations and weekends After selecting a company, the content of the strategic plan needs to cover the following areas:
– Analysis of external environment
– Porter´s 5 forces analysis
– Mission and Vision of the Company
– Stakeholder analysis
– Suggested activities to keep a long
-term successful operation of the company.
-Define Key Success Factors (KSF)
FORMAT Your submission must meet the following formatting requirements: • Submit one file(s) only. • Font size 12 • Double-spaced • Number of words: 2500 All refencing and citations require Harvard referencing style. LEARNING OUTCOMES – Acquire and demonstrate expertise in developing strategic plans and to dela with complex business situations. – Synthesize strategic thinking on a practical manner. – Articulate strategic thinking into a sound practical plan ASSESSMENT CRITERIA The grading will be based on Level of Strategic thinking | written execution | relationship to concepts seen on the course
Requirements: 2,500 words
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