What were some of the key lessons you learned about marketing a service effectively, and how will you apply those lessons in future projects?
REQUIREMENTS & MARKING CRITERIA FOR THE INDIVIDUAL REPORT
Looking back at your services marketing plan (assessment 3), reflect on the following questions and provide insights into your understanding of services marketing, and how the project has enhanced your learning:
• What were some of the key lessons you learned about marketing a service effectively, and how will you apply those lessons in future projects?
• How does the marketing plan take into account the key differences between services marketing and product marketing? Do you have any more thoughts on how a product market plan would have been differentiated?
• In what ways did the project enhance your understanding of services marketing, and what specific insights or learnings did you gain from the project? (my part was, show any background research you may have done, visit competitors, viewing websites, potential consumer informal conversations)
• What were some of the successes and accomplishments of the individual and group project, and how did your contributions contribute to those successes?
A yacht club is a sports club specifically tailored for yachting and sailing enthusiasts. These clubs often have a marina or a designated section of the beach or waterfront where members can dock their boats. Yacht clubs often provide facilities for social interaction among members, such as a clubhouse with dining and entertainment facilities.
Beyond providing a place for members to dock their boats and socialize, yacht clubs often host and organize a variety of events related to yachting and sailing. These can include racing events, sailing lessons, and educational seminars on topics like navigation or boat maintenance.
Dubai Offshore Sailing Club (DOSC): DOSC, established in 1974, is considered one of the region’s premier sailing clubs. Its members enjoy a full racing program, cruising rallies, an active social calendar, and RYA certified training. The club offers different types of memberships which include full member, family member, country member, junior member, and temporary member. The amenities include a licensed clubhouse and a marina with 200 wet berths along with 70 dry berths. They also have a sailing academy offering certified courses for both adults and kids.
Dubai International Marine Club (DIMC): Located in the heart of Dubai at Mina Seyahi, DIMC hosts a range of international, regional, and local marine sports events. DIMC has seen significant growth since its founding in 1988 and has made a considerable contribution to putting Dubai on the world maritime tourism map. The club aims to continue its role in organizing and hosting marine and sports events, preserving the UAE marine heritage, and activities related to boats and the sea. DIMC has a mix of social and sporting activities to appeal to the broader community.
Dubai Creek Golf & Yacht Club: A part of the larger resort complex, the Dubai Creek Golf & Yacht Club’s marina is a sight to behold. With a stunning backdrop of the iconic Dubai Creek Golf & Yacht Club, the Creek Marina offers boating services and recreational facilities that cater to every preference. The marina is home to several private charter boats that offer cruises around the UAE’s coastal areas. The club offers a variety of dining options that range from casual eateries to fine dining restaurants, alongside golfing amenities, a spa, and a gym.
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