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September 1, 2023

How was Ticketmaster to blame for hurting the consumer experience of the Swifties?

Article: https://www.cnn.com/2023/03/27/media/taylor-swift-…

Write a review of 300–500 words about this article. Discuss the following:

How was Ticketmaster to blame for hurting the consumer experience of the Swifties?

How do you think the brand of Taylor Swift was affected by the Ticketmaster fiasco?

According to Phase 1 / step 1 of the Ronald Smith textbook, did this Ticketmaster situation require issue management, risk management, crisis management or reputation management? Please explain your answer using support from your textbook.

Would you recommend this article to another PR or advertising student? Why?

Format: APA Style which should include a) Paranthetical citation, if quotes or paraphrases are used from article(s) or textbook and b) ONE reference page of all sources used in your essay

Requirements: 300–500 words

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