What are the definitions of Predictive Marketing and Predictive Analytics and why are they important in marketing?

Welcome to the Week 8. Your chapter reading this week is Chapter 9 of Marketing 5.0 titled, Predictive Marketing: Anticipating Market Demand With Proactive Action.

Your written assignment should be a minimum of 200 words, well thought-out and it should address the questions in their entirety. Please submit your written assignment Thursday, NO LATER THAN 11:59 PM U.S. Eastern of the week. Failure to do so will result in a loss of 10 points from your grade.

Your assignment question for Week 8 is the following:

Week 8 Assignment and Discussion Question:

1.What are the definitions of Predictive Marketing and Predictive Analytics and why are they important in marketing?

2.Give one specific example of a company that is using or has used Predictive Analytics in its marketing

Requirements: write

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