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July 19, 2023

HEALTH CARE CONSUMER TRENDS AND MARKETING

WEEK 3 1ST DQ

HCS/490: Health Care Consumer – Trends And Marketing

Wk 3 Discussion: Social Media and Health Care Communications [due Thurs]

Ch. 8: Attitudes and Persuasive Communications

Wk 3 Summative Assessment: Innovation Report

Discussion Topic

The impact of social and digital media on marketing communications cannot be underestimated. Marketing executives and marketing managers are expected to develop strategies and craft campaigns that utilize not only digital media but all possible channels of communication targeting each target market.

Watch “Credible Information” as you prepare to respond.

How has social media influenced how health care is marketed to health care consumers and how consumers receive health care information?

Consider how health care is marketed as a product not unlike beauty products or cars. Provide an example of how health care is marketed that has personally or professionally impacted you.

Response Requirements

• By Thursday, respond to the prompt above in a minimum of 175 words.

• By Monday, post a total of 3 substantive responses over 2 separate days for full participation. This includes your initial post and 2 replies to classmates or your faculty member.

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