MKT337 Module Three Milestone One Template
MKT 337: Marketing Research
[Your Instructor’s Name]
1
[Date—for example, May 1, 2021]
[Title of Paper: Subtitle]
Overview: SWOT Analysis
[In this section, introduce your organization, product, and industry using a SWOT analysis, supported with research and insights into opportunities.
You can either include italicized subheadings for each category (Strengths, Weaknesses, Opportunities, Threats) as shown below or include a grid (like the one below). Please delete whichever one you decide not to use before submitting your paper—there is no need to use both formats.]
Strengths
[Insert strengths—with research and in-text citations here.]
Weaknesses
[Insert weaknesses—with research and in-text citations here.]
Opportunities
[Insert opportunities—with research and in-text citations here.]
Threats
[Insert threats—with research and in-text citations here.]
Favorable
Unfavorable
Internal
Strengths
· [Insert strength (In-text citation)]
· [Insert strength (In-text citation)]
Weaknesses
· [Insert weakness (In-text citation)]
· [Insert weakness (In-text citation)]
External
Opportunities
· [Insert opportunity (In-text citation)]
· [Insert opportunity (In-text citation)]
Threats
· [Insert threat (In-text citation)]
· [Insert threat (In-text citation)]
[Include in-text citations for all supporting research used in your SWOT analysis. An in-text citation may look like this: (Author Last Name, year). Refer to the end of this template for helpful, free resources to guide you in creating your reference list and corresponding in-text citations. SNHU uses APA 7th edition.] Comment by Denise Wydra: ID: This template does not contain the helpful references at the end. Should I include the one from the Module Seven Final Project Template?
Overview: Initial Trends
[In this section, describe the initial industry trends requiring consideration; include examples to support your ideas and claims. Through your details, show insight into industry trends encompassing the industry as a whole. Include in-text citations with your references to previously published material.] Comment by Denise Wydra: ID: Should this template include a “References” section, as the other templates for this course do?
References
[Include any references cited in your paper in full APA format. Don’t forget to include in-text citations as well.]
[Delete this note and the information below before submitting assignment.]
Helpful Resources
Here are free, helpful resources that create both in-text citations and references:
bibme.org
citethisforme.com
citationmachine.net
refme.com
SNHU Writing Center Guides
SNHU citation and in-text examples:
“How Do I Cite My Sources in APA Style?”: https://libanswers.snhu.edu/faq/8616
APA In-text Citations and Examples: https://libguides.snhu.edu/c.php?g=157152&p=2052916
As an example, the in-text citation for our textbook is “(Babin & Zikmund, 2019).”
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