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May 26, 2023

Strategy monitoring

APA, Business, College

39352Question 1: Search the Internet for information on Bank of America, N.A. Prepare a strategy-evaluation and share it with the class. Include in your report a summary of the company’s strategies and performance in the year of interest and a summary of your conclusions regarding the effectiveness of the firm’s strategies. Based on your analysis, do you feel that the company is pursuing effective strategies? What recommendations would you offer to the organization’s chief executive officer, Brian Moynihan?

Question 2: Informed by relevant lecture materials, define the concept of “Balanced Scorecard” and explain why it is an important topic both in devising and in evaluating strategies.

Resources:

https://docs.google.com/presentation/u/0/d/1Qk4NNuMEjlQaMAz1xvS7xXtfPvCUEQOX/mobilepresent

The Balanced Scorecard

https://hbr.org/video/3633937148001/the-explainer-the-balanced-scorecard

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