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September 16, 2020

Develop an Environmental Scanning Analysis Report This assig

Develop an Environmental Scanning Analysis Report This assignment will serve as a practical learning experience in understanding various issues in environmental scanning attributed to competitive intelligence. Students are encouraged to work in teams to get better rewards. Two scenarios: 1. Management has asked you to look into aspects of forming an environmental scanning function in the organization. Specifically, you need to address: • How do you explain ES and its relationship to the organization? • What would the ES charter objectives be? • How will this new function benefit the organization? • Where should the ES function be placed in the organization? • What resources are needed? • How do you justify costs? 2. Your firm plans to invest in one of the following companies: • Health care industry • Automobile industry • Insurance industry • Publishing industry • Telecommunications technology Using a combination of secondary and primary research techniques, identify key competitive threats and competitive opportunities for your firm in dealing with these industries. Scan the environment and produce a briefing report for the top management for action. Your report should include the industry background and trends and competitive landscape.

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