You are required to prepare a 5-year strategy review to shareholders for evaluating the business simulation activity of a listed (registered) company of your choice. In your report yo
You are required to prepare a 5-year strategy review to shareholders for evaluating the business simulation activity of a listed (registered) company of your choice.
In your report you should cover: – Vision and Strategy (e.g. vision, values, mission, HR, Culture) – Performance review of each year’s progress including: ✓ Competition analysis: Porter’s Five Forces; market choice/ share; competitors; internal capabilities; industry trends/ attractiveness; ✓ Simulation performance results ✓ Performance analysis (evaluation of strategy, decisions – Marketing/ HR/ Logistics / Finance / Product development / Event response – Future Plans and Recommendations (Key decisions for next 5 years, identify any changes to current strategy, why and how to achieve, recommendations based on your performance and analysis, potential growth, internalization / diversification or acquisition) – Appendix (include full Business Plan
ASSESSMENT BRIEF AND MARKING RUBRIC
Module title: Business Simulation with Professional Development (SG7003) Assessment point: Assessment point 1 – PART A (Week 6)
Assessment task: Individual Simulation Evaluation Report
Word count limit: 3000 words +/- 10% (excluding references and
appendices) Width: 50% of overall module grade
Procedure in the event of illness or other valid cause (extenuating circumstances)
If you believe that:
• your performance in assessment or reassessment has been impaired, or;
• you were unable to attend for an assessment or reassessment, or;
• you were unable to submit assessed or reassessed work by the scheduled date due to
illness or other valid cause (as defined in the Procedures Governing
Extenuating Circumstances), may submit an application for extenuation for the
relevant component(s) to Unicaf Extenuating Circumstances team
*Once a component has been capped, extenuation does not uncap it.
Academic misconduct including plagiarism
Ensure that you are familiar with the relevant regulations regarding academic
misconduct. By submitting the assignment, you declare that it is your own work and that
the material and sources of information used, including internet sources, have been fully
identified and properly acknowledged. In addition, you confirm that the presented work
has not been submitted for any other assessment. You also acknowledge that the faculty
reserves the right to investigate allegations of plagiarism and other forms of academic
misconduct which, if proven and dependent on the severity level of the offence, may
result in a penalty that could affect your progress.
By submitting your work, you acknowledge that you have read and agreed with
the above statements.
Business Simulation with Professional Development (SG7003)
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Business Simulation with Professional Development (SG7003)
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General Guidance
Your assignment should be MS Word processed (handwritten assignments are not
accepted), using Times New Roman size 12 font, double spaced, with numbered pages
and your student number printed as a footer on every page. Note this is a report
supported by academic research so you should adhere to the appropriate referencing
guidance. The word limit stated for this assignment excludes the list of references at the
end of the assignment but includes all text in the main body of the assignment (including
direct quotations, in-text citations, footnotes, tables, diagrams and graphs). Please be
aware that exceeding the word limit will affect the academic judgement of the piece of
work and may result in the award of a lower mark. Appendices are not considered a
supplement and will not be assessed as part of the content of the assignment. As such,
they will not contribute to the grade awarded; however, it may be appropriate to use an
Appendices section for any material which is a useful reference for the reader. Please
note that appendices are not included in the word count. The majority of references
should come from primary sources (e.g. journal articles, conference papers, reports,
etc.) although you can also utilise area specific textbooks. You must ensure that you
use the Harvard style of referencing. Please indicate the word count length at the end of
your assignment.
Marking and assessment
This assignment will be marked out of 100% and contributes to 50% of the total module
mark. The pass mark is 50%. Nevertheless, in order to pass this module, you must both
achieve an aggregate mark of 50% and also meet the assignment threshold marks.
The marking rubric is included below, which offers guidance on the assessment criteria
and weighting.
Late Submission
There will be a stipulated deadline date for all assignments. All assignments will need to
be submitted by the set time on the stipulated deadline date. Assignments submitted up
to 24 hours late will be accepted, but the assignment mark will be subject to a deduction
of 5 marks from the mark awarded.
Business Simulation with Professional Development (SG7003)
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Learning outcomes applied in this assessment
Knowledge
LO.1 explain the theory and practice of businesses (COI, CID, SID)
LO.2 describe a range of current problems and changes that organizations face in being
successful (COI, CID, IC, SID).
Thinking skills
LO.3 critically evaluate research and theory to support decision-making and explain
progress (COI, CID, SID).
LO.4 analyse complex issues, make reasoned judgments with incomplete data, and
communicate conclusions clearly to specialist and non-specialist audiences (COI).
Subject-based practical skills
LO.5 students will discuss good practice for organization success (COI, CID, SID).
LO.6 undertake a critical audit of skills and capabilities for a professional career and
identify areas required for improvement (COI, CID, EID).
Skills for life and work (general skills)
LO.7 developing and communicating critical evaluations of organization progress
(CID, EID, SID).
Assessment guidelines
Produce a 3000-word report (+/- 10%) (excluding the list of references) which offers
students the ability to demonstrate their developing knowledge and application of the
teaching and learning material covered in weeks 1 to 7. It also encourages students to
develop their thoughts and perspectives on contemporary business issues, and be
intellectually creative (underpinned by credible resources).
Business Simulation with Professional Development (SG7003)
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Task
You are required to prepare a 5-year strategy review to shareholders for
evaluating the business simulation activity of a listed (registered) company
of your choice.
In your report you should cover:
– Vision and Strategy (e.g. vision, values, mission, HR, Culture)
– Performance review of each year’s progress including:
✓ Competition analysis: Porter’s Five Forces; market choice/ share;
competitors; internal capabilities; industry trends/ attractiveness;
✓ Simulation performance results
✓ Performance analysis (evaluation of strategy, decisions – Marketing/
HR/ Logistics / Finance / Product development / Event response
– Future Plans and Recommendations (Key decisions for next 5 years, identify
any changes to current strategy, why and how to achieve, recommendations
based on your performance and analysis, potential growth, internalisation/
diversification or acquisition)
– Appendix (include full Business Plan)
Further Details:
Performance review:
o Assess the success of the strategy or strategies compared to industry
conditions and competitors
o Analyse company performance e.g. comparing actual performance with
targets in Business Plan, financial data analysis, decision analysis, and
justification of performance measures and strategy, application or
business scorecard etc.
Performance analysis further details:
o Explain why business plan achieves / missed, why performance better/
worse than competitors.
o Explain differences from competitors/ industry
o Explain any changes made to business plan and company, why, any
impact.
***
Business Simulation with Professional Development (SG7003)
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Report Format
What is a
report?
A report is written for a clear purpose and to a particular audience. Specific
information and evidence are presented, analysed and applied to a particular
problem or issue. The information is presented in a clearly structured format making
use of sections and headings so that the information is easy to locate and follow.
When you are asked to write a report, you will usually be given a report brief which
provides you with instructions and guidelines. The report brief may outline the
purpose, audience and problem or issue that your report must address, together with
any specific requirements for format or structure. This guide offers a general
introduction to report writing.
What makes a good report?
Two of the reasons why reports are used as forms of written assessment are:
• to find out what you have learned from your reading, research or experience;
• to give you experience of an important skill that is widely used in the work place.
An effective report presents and analyses facts and evidence that are relevant to the
specific problem or issue of the report brief. All sources used should be acknowledged
and referenced throughout, in accordance with the preferred method of your
department.
The style of writing in a report is usually less discursive than in an essay, with a more
direct and economic use of language. A well written report will demonstrate your ability
to:
• understand the purpose of the report brief and adhere to its specifications;
• gather, evaluate and analyse relevant information;
• structure material in a logical and coherent order;
• present your report in a consistent manner according to the instructions of the
report brief;
• make appropriate conclusions that are supported by the evidence and
analysis of the report;
Business Simulation with Professional Development (SG7003)
6
• make thoughtful and practical recommendations where required.
The structure of a report
The main features of a report are described below to provide a general guide. These
should be used in conjunction with the instructions or guidelines provided by your
department.
Title Page
This should briefly but explicitly describe the purpose of the report (if this is not obvious
from the title of the work); remember to add your name and student
number/assessment number, and which assessment it pertains to.
Summary (Abstract)
The summary should briefly describe the content of the report. It should cover the aims
of the report, what was found and a brief review of the conclusions. Aim for about 1/2 a
page in length and avoid detail or discussion; just outline the main points. Remember
that the summary is the first thing that is read. It should provide the reader with a clear,
helpful overview of the content of the report.
Contents (Table of Contents)
The contents page should list the different chapters and/or headings together with the
page numbers. Your contents page should be presented in such a way that the reader
can quickly scan the list of headings and locate a particular part of the report. You may
want to number chapter headings and subheadings in addition to providing page
references. Whatever numbering system you use, be sure that it is clear and consistent
throughout.
Introduction
The introduction sets the scene for the main body of the report. The aims and objectives
of the report should be explained in detail. Any problems or limitations in the scope of
the report should be identified, and a description of research methods, the parameters
of the research and any necessary background history should be included.
Business Simulation with Professional Development (SG7003)
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Methods
Information under this heading may include: a list of research methods used (e.g.
literature review using ProQuest resources and the filter criteria applied for each search)
and other sources of information and details of selection/rejection; reference to any
problems encountered and subsequent changes in procedure.
Discussion
The main body of the report is where you discuss your material. The literature and
evidence you have gathered should be summarised, analysed and discussed with
specific reference to the problem or issue. If your discussion section is lengthy you
might divide it into section headings. Your points should be grouped and arranged in an
order that is logical and easy to follow. Use headings and subheadings to create a clear
structure for your material. Use bullet points to present a series of points in an easy-to-
follow list. As with the whole report, all sources used should be acknowledged and
correctly referenced (remember to use the most credible resources available).
Conclusion
In the conclusion you should show the overall significance of what has been covered.
You may want to remind the reader of the most important points that have been made
in the report or highlight what you consider to be the most central issues or findings.
However, no new material should be introduced in the conclusion. Remember to
specifically answer the initial questions posed.
Appendices
Under this heading you should include all the supporting information you have used
that is not published. This might include tables, graphs, questionnaires, surveys or
transcripts. Refer to the appendices in the body of your report.
List of References
A key feature of academic writing, the list of references should list – in alphabetical
order by author – all published sources referred to in your report. There are different
styles of using references so be sure to refer to the study guide and check your
departmental handbook for guidelines.
Business Simulation with Professional Development (SG7003)
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Assessment Criteria
Your assignment will be marked according to the following criteria:
1) Understanding and Reading: The depth of your reading (number, range and
quality of sources) and understanding of it. You are expected to read the
essential and further readings for the question that you choose. You need to
use these readings to support your argument/discussion; you cannot rely on
personal opinion or unsupported statements.
2) Critical Analysis: The level of critical analysis in your writing and the quality of
the argument developed. You cannot rely on simple description, but have to
apply knowledge and theory from the readings to critically engage with the
material.
3) Structure: Your ability to develop a clear, logical structure for your essay
which addresses the question and guides the reader. Your essay and outline
should include a clear introduction, a cogently argued main body, and a
conclusion that summarises the argument and answers the overall question.
4) Presentation and Referencing: Your ability to express yourself clearly in
English using appropriate terminology, correct spelling and grammar. The
extent to which your essay is correctly referenced using the Harvard system of
referencing in-text and with a reference list.
Business Simulation with Professional Development (SG7003)
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Section/aspect Content to cover Marks available
Introduction General background on the 5 Marks 300 words topic you are going to discuss.
Possible definitions for terms
relating to the question.
What the essay will include and/or
leave out (scope).
What themes the essay will
discuss and the order they are
presented.
What the essay will argue /
demonstrate.
Business Description 700 words
Company’s Description Vision and Strategy (e.g. vision, values, mission, HR, Culture)
15 Marks
Performance review of each year’s
progress 1300 words
✓ Competition analysis: Porter’s Five Forces; market choice/ share; competitors; internal capabilities; industry trends/ attractiveness;
✓ Simulation performance results
✓ Performance analysis (evaluation of strategy, decisions – Marketing/ HR/ Logistics / Finance / Product development / Event response
35 Marks
Conclusion, Future Plans, and
recommendations 700 words
Key decisions for next 5 years, identify any changes to current strategy, why and how to achieve, recommendations based on your performance and analysis, potential growth, internalisation/ diversification or acquisition
30 Marks
Formatting,
Structure and
Referencing
(list of references not
included in word
count)
High quality presentation of
the material that conforms to
principles of academic writing
and contains minimal errors in
sentence construction,
grammar and punctuation.
15 Marks
Business Simulation with Professional Development (SG7003)
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A logical structure was
followed.
The assignment followed appropriate academic conventions regarding in-text citations and referencing.
Total 3000 words
100/100
Business Simulation with Professional Development (SG7003)
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Distinction The work has the potential to influence the forefront of the subject, and may be
Distinction The work is considered to be close to the forefront of the subject, and may be
Pass The work is generally sound but tends toward the factual or derivative. Limited
Marginal Fail
of appropriate techniques. The work is generally sound but tends toward the factual or derivative. Little
30-39%
20-29%
The quality of the relevant generic skills do not meet the requirements of the task. Demonstrates inadequate subject knowledge. The work lacks coherence and evidence of capacity to reflect critically.
The quality of the relevant generic skills do not meet the requirements of the
task.
Demonstrates seriously inadequate knowledge of the subject.
Masters Grading Scale
Mark Range Criteria
Demonstrates an exceptional ability and insight, indicating the highest level of
90-100% technical competence.
of publishable/exhibitable quality.
Relevant generic skills are demonstrated at the highest possible standard.
Demonstrates an outstanding ability and insight based on authoritative subject
80-89% knowledge and a very high level of technical competence.
close to publishable/exhibitable quality.
Relevant generic skills are demonstrated at a very high level.
Demonstrates an authoritative, current subject knowledge and a high level of technical competence.
70-79% The work is accurate and extensively supported by appropriate evidence. It Distinction may show some originality. Clear evidence of capacity to reflect critically and
deal with ambiguity in the data. Relevant generic skills are demonstrated at a high level.
Demonstrates a sound, current subject knowledge. No significant errors in the application of concepts or appropriate techniques. May contain some minor
60-69% flaws. Merit The work is well developed and coherent; may show some originality. Clear
evidence of capacity to reflect critically. Relevant generic skills are demonstrated at a good level.
Demonstrates satisfactory subject knowledge. Some evident weaknesses;
50 – 59% possibly shown by conceptual gaps, or limited use of appropriate techniques.
evidence of capacity to reflect critically.
Relevant generic skills are generally at a satisfactory level.
Demonstrates satisfactory subject knowledge to some degree. Some important
45 -49% weaknesses; possibly shown by factual errors, conceptual gaps, or limited use
evidence of capacity to reflect critically.
Relevant generic skills are generally at a satisfactory level.
Demonstrates limited core subject knowledge. Some important weaknesses; possibly shown by factual errors, conceptual gaps, or limited use of appropriate techniques.
40-44% The work lacks sound development. Little evidence of capacity to reflect
critically.
Business Simulation with Professional Development (SG7003)
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10-19%
0-9%
The work contains minimal evidence of awareness of relevant issues or theory. The quality of the relevant generic skills do not meet the requirements of the task.
The work is almost entirely lacking in evidence of knowledge of the subject. No
evidence of awareness of relevant issues or theory.
The quality of the relevant generic skills do not meet the requirements of the task.
The work presents information that is irrelevant and unconnected to the task. No evident awareness of appropriate principles, theories, evidence and techniques.
Module Title: Assessment Title: Assessment Point 1
Criteria and 90-100% 80 – 90% 70 – 79%
Excellent Work
60 – 69% 50 – 59% 40 – 49% 20 – 39%
Work does not satisfy assessment criteria
0-19% weighting
Highly Exceptiona l Work
Outstanding Work
Very Good Quality Work
Good Quality Work
Acceptable work with some good aspects
Work fails to meet the assessment criteria
Exceptional and outstanding integration of the appropriate data, contextualised with commercial awareness, business maturity and skill.
Excellent integration of the appropriate data, contextualised with good evidence to show commercial awareness, business maturity and skill.
Very good integration of the appropriate data, contextualise d with evidence to show commercial awareness, business maturity and skill.
Good integration of the appropriate data, contextualised with good evidence to show overall awareness, business maturity and skill.
Adequate integration of the appropriate data, contextualised with good evidence to show overall awareness, business maturity and skill.
Some integration of the appropriate data, contextualised with limited evidence to show awareness, business maturity and skill.
Poor quality of integration of the appropriate data, contextualised with very limited evidence to show awareness, business maturity and skill.
No integration of the appropriate data, contextualis
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