Milestone Two Guidelines and Rubric
11553Overview: For this milestone, due in Module Four, you will submit a 3- to 5-page paper in which you discuss the marketing plan. A description of the product,
marketing mix, support, and sales strategy are key components of this milestone.
Prompt: Specifically, the following critical elements must be addressed:
• Determine company readiness and industry analysis
• Develop the marketing plan strategy
• Describe the Four Ps in the marketing mix.
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