Think about your own media habits, what is own example of media convergence (any type of convergence is fine) that you’ve come across in the past week? Thinking back to the primer for this
For this week, please read the following articles and answer the questions below:
1. Brands, Entertainment, and the Rise of Convergence Culture https://www.campaignlive.com/article/brands-entertainment-rise-convergence-culture/1725409 in Campaign
2. Meta wins fight to buy VR startup Within https://www.theverge.com/2023/2/1/23575041/meta-within-vr-acquisition-ftc-antitrust-lawsuit-injunction-denied in The Verge
3. Convergence Primer https://acrobat.adobe.com/link/review?uri=urn:aaid:scds:US:8d6c278a-15b7-43bc-929a-d7c99f1f050b
Questions:
Think about your own media habits, what is own example of media convergence (any type of convergence is fine) that you’ve come across in the past week?
Thinking back to the primer for this week, do you think that media convergence is mentally stimulating or harmful for our attention spans? Both? Why?
As you’ve learned this week convergence often breeds consolidation. Considering recent tech attempts at mergers (Meta/Within; Microsoft/Activision), do you think there should be limits on technology consolidation? If so, where would you draw the line (think creatively here – # of brands, types of mediums owned? something else?)?
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