The Concord Clinic and the Gang of Four
Order Instructions
The Concord Clinic and the Gang of Four
This case focuses on a reality of the patient journey in today’s digital age. Most importantly, what the Gang of Four is proposing is not even as much a reaction to the immediate competition as it’s a reality that the patient goes online almost three-quarters of the time to search for a new provider.
As noted in Chapter 4, in the discussion on “The Customer Decision Journey,” the customer’s expectations of the health care organization are set before they are physically inside the health care facility. Rather, these expectations are formed based on the website and the online interactions they have with the organization. Thus, this approach being suggested by the Gang of Four should not be minimized in terms of the important issues discussed in terms of the customer journey (Chapter 4) or the patient journey in Chapter 8.
After reading the Case Study and Chapter 8, answer the following questions::
1. How can the importance of the patient journey be presented to the skeptics?
2. What value beyond promotion can be conveyed?
3. Referring to Figure 8.2 on page 377-78, what step or steps, do you think the Gang of Fours should adopt for their next presentation.
Use this format:
1) Introduction is the first paragraph
2) The remaining paragraphs should be on the various issues of the case study and will vary depending on the case study topic.
3) Each paragraph heading including the Introduction and conclusion should be bolded.
4) Last paragraph should be a conclusion.
5) Case study require that references be utilized to defend and support your analysis and solution. APA reference format.
Textbook :
Berkowitz, E. N. (2022). Essentials of Health Care Marketing,5th Edition,
Sudbury, Massachusetts: Jones and Bartlett. [ISBN Number 978-1-284-
20015-7]
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