READ THESE three student responses to the original question you need to answer each student SEPERATELY – this is for discussion participation credit- just give your opinion- per student- did

ORIGINAL QUESTION

Topic 3 DQ 1

You consult for Fortune Globule 500 companies and serve as a project lead for qualitative studies. A CEO of one of your client companies strongly prefers quantitative over qualitative methodology. In one of the meetings, you overheard him make a remark to another executive about the lack of trustworthiness of qualitative data sources and results. You are tasked with presenting to this CEO a research proposal to conduct a qualitative descriptive study. Expert panel review and field testing are two strategies you will use to build trustworthiness into your qualitative study. What are the key strengths and weaknesses you should highlight for the CEO? What other strategies might you highlight for the CEO when presenting a rationale for conducting the research as a qualitative descriptive study? Explain.  .

STUDENT JEMEL-

As the consultant for a Fortune Globule 500 company presenting a proposal on conducting qualitative descriptive study, I would highlight the importance of validity and reliability are necessary concepts in qualitative research. Morse, Barrett, Mayan, Olson, and Spiers (2002), successfully argue that excluding reliability and validity reduces the trustworthiness and rigor of a research study. Research findings that do not consider legitimacy and dependability of the data are not credible.

The researcher will be required to collect more data than they feel is adequate just to ensure there is enough information to analyze and be able to clearly synthesize. Qualitative research is an interactive process as a methodology (Merriam & Tisdell, 2016). The results are only as trustworthy as the researcher is himself according to Merriam and Tisdell (2016). Because the validity and trustworthiness of the results are linked to the researcher, the researcher must demonstrate competence which can be done through the process of triangulation (Merriam & Tisdell, 2016). 

References

Merriam, S. B., & Tisdell, E. J. (2016). Qualitative research: A guide to design and implementation (4th ed.). Wiley. ISBN-13: 9781119003618

STUDENT 1- MEL

As the CEO displays a potential bias against qualitative research designs, demonstrating the strengths and trustworthiness of the study is critical to the success of the project. Alignment should be key throughout the presentation to ensure continuity as the research question guides the study from data collection to analysis (Ward et al., 2018). Key phrases such as dependability, credibility, transferability, and confirmability should be presented as criteria for trustworthiness. Utilizing an expert panel and field testing can address these criteria for trustworthiness. Expert panels create an opportunity to gather experiences and thoughts about a phenomenon (Lewthwaite & Nind, 2016). As themes from the research are developed, the research team can consult expert panelists to test the themes to address any issues and deliver useful feedback (Dallinga et al., 2018; Lewthwaite & Nind, 2016). These insights create a deeper understanding of the phenomenon of study. The research team will also want to focus on the utilization of field testing to ensure the acceptability of the data collection sources, such as interviews (Chesebro & Borisoff, 2007). Field testing demonstrates thought and expertise in the study methods including the ability to collect and analyze the data (Merriam & Tisdell, 2016). Although this research method may appear simple, the researcher must be well-versed in the epistemological foundations to ensure overall alignment. A qualitative descriptive design is useful to obtain a straightforward perspective of a phenomenon and clearly define that phenomenon. 

Chesebro, J. W., & Borisoff, D. J. (2007). What makes qualitative research qualitative?  Qualitative Research Reports in Communication, 8(1), 3-14.  https://doi-org.lopes.idm.oclc.org/10.1080/17459430701617846

STUDENT BIND

As a consultant to Fortune Globule 500 companies and a project lead for qualitative studies proposing a qualitative descriptive design, it is essential to highlight that QD is more relevant when a setting is not bonded, for example, as in a case study that has bonded system where clear participants are part of a unit of analysis. QD is also suitable when the study proposes to explore opinions and perceptions; the research question is clear, precise, and exploratory. QD’s strengths are that it allows multiple sources of evidence to triangulate the data and provide a broader understanding of the phenomena. QD only requires a few participants, and the meaning they attach to their experiences can be collected as raw data that helps describe complex phenomena. The phenomenon can be examined in-depth as they are embedded in the local context. The researcher can guide and redirect interviews in real time as questions are semi-structured.  QD design has several strengths making it suitable for many topics. However, it has its weaknesses. It cannot be generalized to a population, so the result may not apply to other people or settings. The researcher is closer to the study; their presence during interviews may affect participant responses during data analysis. Researchers’ personal biases could easily influence the data analysis (Rapport, 2004).

References

Xiaohong, C. H. (2012).  Approaches to Quantitative Research: A Guide for Dissertation Students. Cork: Oak Tree Press.

Rapport, F. (2004).  New Qualitative Methodologies in Health and Social Care Research. Routledge: Print/E-mail/Save 60 Pages.

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